Ways to cut costs and improve your website ranking

When running a business, it’s vital that you make it present online. You have to have a website, and you want it to show as high on the SERPs as possible. If people search for anything you can help them with, they need to see your site. And it’ll pop up if you have a good SEO score. Hiring experts to get you there won’t be cheap, but luckily, we know a few ways to cut costs and improve your website ranking, and we want to share them with you.

Most of the things we’ll talk about today, you can do on your own. And while you may have to outsource one or two services, it’ll certainly cost you less than giving your whole website to an SEO agency for maintenance. On top of all that, the tips we’ll provide you will help whether you want to improve your B2B or B2C marketing.

Let’s get right into what you need to know.

Publish long-form quality articles

If you want to boost your digital presence, you’ll have to offer some value to your visitors. The best way to do it is by writing high-quality long-form blog posts. If you already have a blog and it’s not getting a lot of traction, take a look at your articles’ word count. If it rarely passes the 500-word mark, that’s your problem right there.

As it turns out, you should be aiming at somewhere between 2,000 and 3,000 words if you want to get to the top of SERPs. It’s a lot, but users want to find all the information about the topic in one place. Hence, your articles have to be extensive and informative. However, don’t be tempted to compromise the quality of the post just to reach the word count. By doing that, you’ll get readers to see the article, but they won’t like it.

By all means, writing a compelling long article is a big job. Even if you know what the things you need to pay attention to are, it takes a lot of time to get it right. Thus, it’s a good idea to reach a company like linkdepartment.com to help you with it. Publishing a well-written article every week won’t cost you much, but it can do wonders for your business. 

Work on your on-page SEO

An average website owner is more concerned about external SEO factors than internal ones. Of course, links and social interactions are important, but you can’t neglect what’s on your site. On-page SEO still plays a big part, and it’s not hard to get it sorted.

In essence, it’s about optimizing individual pages on your site to help search engines understand them better. If they get what they’re about, they’ll have an easier time choosing the right audience for them. It might sound scary, but you have nothing to worry about. Here’s a quick overview of all on-page SEO basics you need to know.

  • Title – it has to explain what the page is about. Make it easy to read, include a keyword, and keep it under 70 characters for the best results.
  • Description – it helps people decide if they’ll click on your site or not. Go a bit deeper into what’s on the page, and keep it optimized.
  • Scannable URLs – make your URLs short and simple, and always include the main keyword in them.
  • Keyword density – don’t forget to use your target keyword in the body of the page a couple of times. This shows Google that the page is what it says in the title.

Pass the link juice to other pages on your site

If you’re looking for ways to cut costs and improve your website ranking, you can’t afford to overlook internal linking. Now, why do you want to do this? Well, there are a couple of reasons.

First off, if people can get from one article on your website to the other one that’s related to it, they’ll probably do that. You’re giving your readers more options, and they’ll stay on your site for longer because of that. 

Secondly, it’ll show Google what pages you think are important, so they’ll index them more efficiently. It’s a great trick to improve your rank for specific keywords, and you can even use it to boost your local SEO, which is vital for small businesses. 

Use responsive design

More than half of all Google searches these days come from mobile devices. People love to search the web on their phones and tablets, so search engines want to make sure your site looks good on those. Therefore, when crawlers go over your site, they’ll take the mobile version of it as a primary one. If it doesn’t look good, even the best desktop site the world has ever seen won’t bring you many benefits. 

Responsive design means that your pages can adapt to any screen size visitors use to access them. Everything will stay in proportion, and your readers will have a pleasant experience on your site. Google cares about it a lot, so you should as well. 

Improve your site loading speed 

How fast your site loads matters a lot. Loading speed has been a ranking factor since 2010, and it doesn’t take a lot of thinking to understand why Google cares about it so much. 

Here’s a scenario: You search for something online, click on one of the results, and the site doesn’t load for 10 seconds. What are you going to do? 

If you’re like most people, you’ll simply get back to the search page and try with the next result. However, the chances are that you’re going to do it within three seconds of the page not loading. Hence, three seconds is the magic mark you want to be under for your site to rank high. 

If you’re just starting your business and making a site, pay attention to the loading speed. Compress images, avoid long and complex lines of code, and install only the plugins you’ll use. 

Conclusion

Good SEO doesn’t come cheap, especially if you’re in a competitive market. On the other hand, the ways to cut costs and improve your website ranking we talked about will get you closer to the goal, and you can do them all by yourself. You’ll save money and create a foundation your site can grow from.