If you need to drive more traffic to your website, you can use search engine optimization. The process includes several optimization and marketing methods that increase website rank on the search engine result page. Here are the newest SEO Trends in 2022 that would affect the website rank on SERPs.
- BERT update
BERT stands for Bidirectional Encoder Representation from Transformers. By evaluating the highest-ranking words in the search inquiry, Google updates its algorithm through BERT. In addition, it focuses on the quality of keyword density, user search intent and content.
- Long-form content
This SEO trend helps to increase the website rank better in SERPs. It means that articles longer than three-thousand words generate more traffic. You can use subheadings makes the content simple to understand that attract viewers.
- Website loading speed
One of the effective google seo trends is page loading speed. Google provides priority to the site, which loads faster on the search engine result page. Thus, it would help to increase the page loading speed.
- Use video content
A video is a powerful tool for search engine optimization. If you need to boost the video content, you should optimize the channel description and video using relevant hashtags and keywords.
- Link building
One of the seo trends 2022 is link building that boosts website traffic. Currently, Google punishes strategies such as paid links, reciprocal link exchanges, etc. So, you can use an inbound link building strategy in your content.
- Mobile-first indexing
Now, Google welcomed the page, which has a good mobile version. You can optimize the site with AMP to achieve a good mobile page speed score. Add HTML5 effects to provide a better user experience.
- Voice search
The latest SEO trend is voice search that allows users to find accurate information about the product, service or others through Google or Siri assistant.
- Goggle shopping graph
People switch to online shopping during Covid-19. Google shopping graph is the dynamic model with AI. It understands the constantly changing set of brands, products, reviews.
- Image optimization
Pictures contribute a lot to the customer, so companies are expected to optimize the quality photos by presenting tags. It helps to increase the user experience that boosts the search rank.
- Local SEO
Local SEO helps the business to get more visible in the local search result. Any business with a physical location can benefit from these latest seo trends.
- Rich content
Posting rich content on your website is important. Create the relevant heading and matching content for the snippet. Use proper keywords, add brand name and keywords in the content.
- Brand optimization
The brand SERP comes up if anyone enters the brand name into the search box. The brand SEO aids to develop effective SEO Services for your business.
Hiring an SEO Company is the best way to implement the proper SEO strategy to increase traffic and sales.