AR is currently being used in many fields and industries, and marketing is not an exception.
Marketing the product is one of the essentials in business making. A successful marketing campaign can often define if the product becomes successful in the market.
Marketing is also about letting a potential customer know about the existence of this or that product, tool, a new app, or a service, and how they can help in everyday activities. And this is exactly where AR can be helpful.
Here are some ways and examples of successful AR use in marketing:
Creating Wow Effect
These days it’s getting more and more difficult to surprise people with anything. With the technology advancements, we got used to getting things quickly and effortlessly and might be tired of ads trying to grab the attention.
AR is still something new in marketing, and, thus, is capable of catching one’s attention and creating an entertaining environment. There are now so many augmented reality resources for companies and talented people alike.
For example, by using a web camera or mobile phone camera, it’s possible to ’unlock’ with a special software pseudo-3D beard, mustache, or hat that might suddenly appear on your head. And even more: a small 3Dcharacter can suddenly appear on your hand and start talking to you, – and this is still something that might cause you to say: “Wowww! Exciting!”
Such things are successfully applied as part of some bigger marketing campaigns in order to attract people’s attention as well as market the product. It can be used in media promotional campaigns, in motion picture marketing, etc.
Initiating Buzz Around the Product
Let’s be honest: when people talk more about the product, such a product has more chances of becoming successful in the market.
When no one even knows about the product, no one will ever buy it. But how to stand out in today’s competitive market and/or support the brand loyalty? – The answer is: by implementing AR in your marketing strategy.
For example, the company Uber created an unforgettable AR experience for Uber riders. Not only all the riders remembered their journey, but the video on Youtube got over a million views. Needless to say that such campaigns strengthen brand loyalty and generate more income.
Another example is when Pepsi created AR virtual windows alongside the wall of the bus station. The people waiting for the bus could suddenly immerse themselves in the experience of seeing a tiger, UFO, or robots running. It’s a bit unusual, isn’t it? The people are going to remember such experiences, and the company, in such a way, generates more discussion about the brand and definitely stands out.
Making Product Visualization
One of the best ways of AR use in marketing is to create the possibility to visualize the product.
A lot of people are not willing to spend money on something they are hesitant about. Also, often after buying a product, people tend to return it, as it appears not the way they imagined it to be. And photos and videos are not fully capable of showing all the product’s features.
In this situation, AR becomes very practical. Customers are much more satisfied when they have an opportunity to virtually try out the product.
For example, L’Oreal virtual makeup tool allows potential customers to see how they look with a certain type of makeup and later decide which one goes best with their type of face.
Other companies, like Ikea, offers customers to virtually see how this or that piece of furniture will look in their homes or apartments. In such a way, people can make a better choice and feel more satisfied with their purchase and the brand.
Besides, it’s also a fun experience to try out a certain makeup or play with placing the furniture around your home. The companies offering such experiences are ahead of those that don’t use AR technologies, and that’s why so many companies are hiring for jobs in AR.
Creating Better Engagement With the Audience
In this era of digitalization, it’s more important than ever for the companies to make a connection with the audience.
Every day, consumers receive a lot of marketing messages, and the majority of them get deleted immediately. The companies using AR technologies might easily avoid such a negative outcome and, on the contrary, create even better engagement with the audience.
For instance, the company 7-Eleven increases engagement by using AR, and, specifically, by using its rewards app. They launched a particularly successful campaign, which was related to the movie Deadpool-2. By scanning in-store codes, the users could unlock their AR experiences. It was an exciting adventure for the users, and at the same time, it helped drive engagement on the app.
Some companies use AR apps that help users learn more about their products and the company. For example, the Starbuck visitors could scan objects in the shop and get access to a virtual tour that gave additional information.
Such campaigns create much better engagement with the brand and keep the customers’ loyalty.
In today’s competitive and overwhelming market, it might be easy to lose audience quickly, – and to avoid such an outcome it’s always better to take a step ahead and take advantage of new technological trends, such as AR, and start using it as a part of marketing strategy.